Can old violations disappear from your Account Health Rating over time?

Yes, on the dashboard. Once a violation passes 180 days old, it drops out of the AHR calculation and stops affecting the visible score. It's worth knowing that Amazon still retains the record internally, so it can resurface during an appeal review or a restricted category application, even after it's stopped counting against the day-to-day score.

Can Amazon suspend your account even if your AHR score is healthy?

Yes. A healthy score reflects standing under the metrics AHR tracks, but Amazon can still act on suspected fraud, intellectual property complaints, or account verification issues regardless of where the score sits. A high AHR is a good sign, not a guarantee, which is why it's worth treating as one input into account risk rather than the whole picture.

Does account size or order volume change how much a violation affects your score?

Yes. AHR weighs violations against the account's overall size and history, so the same type of violation tends to hit a smaller or newer account's score harder than it hits a high-volume account with a longer clean record. This is part of why comparing AHR scores between two different sellers isn't especially useful - the same number can mean something different depending on the account behind it.

Does a low Account Health Rating affect your ability to run ads?

Indirectly, yes. Advertising eligibility is tied to Buy Box access, and Buy Box eligibility is affected by account health standing, so an account that loses the Buy Box due to poor metrics can also lose access to Sponsored Products, Sponsored Brands, and Sponsored Display in the process.

How often should you actually check your Account Health Rating?

A regular check-in, rather than an occasional glance, is the more reliable habit, and it's worth checking more frequently around product launches, after any new policy warning, and during high-order-volume periods like Q4 or Prime Day when issues can accumulate faster than usual.

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What Is Amazon Account Health Rating (AHR) and How Does It Work?

Amazon Account Health Rating (AHR) gives sellers a quick view of their overall account standing. Learn how AHR is calculated, what each score range means, and the practical steps you can take to resolve violations and protect your Amazon account.

Vishal Barot

August 17, 2026

•Updated Aug 17•

11 min read

What Is Amazon Account Health Rating (AHR) and How Does It Work?

WRITTEN BY

Vishal Barot

Vishal Barot is an Amazon marketplace expert specializing in high-converting product listings, content strategy, and growth-driven ideas. With deep knowledge of Amazon SEO, buyer psychology, and platform policies, he helps brands create optimized listings that improve visibility, boost conversions, and drive sustainable sales.

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What Is Amazon Account Health Rating (AHR) and How Does It Work?

Vishal Barot

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