Sales Not Scaling Consistently: Despite having good-quality stationery products, their sales were unpredictable and not growing. They needed a performance-driven advertising strategy to drive consistent revenue.

Lack of Product Visibility & Zero Historical Data: Since these were newly launched items, there was no advertising history, no keyword data, and no sales momentum. Building visibility from scratch required a structured, strategic launch plan.

Unoptimized Product Listings: Before June, their listings were either incomplete or not fully optimized for search. Missing attributes, weak content, and inconsistent cataloging were hurting discoverability.

Limited Brand Differentiation: With generic stationery items, differentiating Three Leaf from countless similar listings required strong listing presentation, keyword positioning, and intelligent campaign sequencing.

Approach