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LUX
We have increase 223% sales from January 2025 to May 2025. From April to May Sales Increase by 135.74%
On Boarded on January 2025
LUX is a premium skincare brand focused on lightening and brightening products, known for its carefully formulated creams and serums. The team approached us after noticing inconsistent sales growth on Amazon, despite strong demand offline. Their goal was clear: scale their online presence while maintaining brand integrity, and they wanted expert guidance to navigate Amazon’s complex marketplace without losing focus on their core product quality.
Location:
Las Vegas
Link:
https://pronalux.com/
Industry:
Stationary & Office Supply
Challenges
Performance tracking: Set up dashboards and weekly reporting so the team could see real-time improvements and make informed decisions without extra effort.
Inconsistent advertising performance: Sponsored campaigns were running but delivering low ROI and unclear insights.
Unoptimized product content: Titles, bullet points, and descriptions lacked relevant keywords and persuasive language.
Brand content gaps: Product pages didn’t fully reflect the premium positioning, leading to lower conversion rates than expected.
Our Approach
In order to define our strategy, we started by analyzing our target market and its size. We then followed a plan integrated with the following elements:
Listing overhaul
Reviewed all product pages, rewrote copy with targeted keywords, updated visuals, and ensured messaging matched the premium brand image.
Ad campaign restructuring
Paused underperforming campaigns, optimized targeting, and reallocated budget to high-converting keywords for better ROI.
Inventory and pricing alignment:
Coordinated stock levels and pricing across SKUs to avoid lost sales, improve Buy Box performance, and maintain competitiveness.
Performance tracking:
Set up dashboards and weekly reporting so the team could see real-time improvements and make informed decisions without extra effort.
The impact
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